Category: Marketing

  • What is Digital Marketing?

    The superpower to reach millions, probably billions of users using just a digital device such as a smartphone or a laptop is Digital Marketing. Let’s take an example of a typical Advertisement in a newspaper before we understand the dynamics of Digital Marketing. This is an advertisement for Chetan Bhagat’s book “Half Girlfriend” on the…

  • How did Sadhguru become so famous?

    How did Sadhguru become so famous?

    I’m a big fan of #Sadhguru, and how he’s built a massive content empire over the years, In this article, we will uncover 4 marketing strategies used by team Sadhguru to spread awareness about #ishafoundation and become the guru who broke the internet. Let’s get started. 1. Creating a lot of content on YouTube With a…